Link Building is a process where you build links from other websites to your website, or else you can say inbound links. It helps drive traffic and build authority, pushing your page towards #1 on SERP (Search Engine Result Page).
What is link building? You get to know it, but you may ask what White Hat Link Building is. When you build links, if you follow Google or other search engines’ algorithms and don’t create spammy links, you can consider them white hat link-building.
White Hat Link Building is time-consuming but will give you long-term results. However, you do not fear being penalized or blocked by search engines. So, it is a safe game for SEO ranking and boosting traffic.
This blog will uncover 11 White Hat Link-building Strategies That Perform Much better in SEO Ranking factors. Follow these rules and rock your business.
Key Takeaways:
- Types of SEO Link Building:
- Why is White Hat SEO Link Building recommended?
- Benefits of White Hat Link Building:
- 11 White Hat Link-building Strategies That will Boom your SEO ranking
- Wrap Up
- FAQs
Types of SEO Link Building:
When it comes to implementing link-building strategies for getting backlinks, we can see four types of link-building:
- White Hat SEO or White Hat Link-building
- Black Hat SEO or Black Hat Link-building
- Grey Hat SEO or Grey Hat Link-building
- Blue Hat SEO or Blue Hat Link-building
Let’s get to know a little about them:
White Hat SEO, or White Hat Link-building:
During building links, if we follow all SERP algorithms and don’t spam, then we call them white hat link building, or the entire process represents White Hat SEO.
For example, suppose we create relevant quality content where users get value from it, or if we prioritize visitors more than Search Engines and create backlinks naturally, don’t stuff keywords here and there. In that case, we can call them White Hat SEO.
Black Hat SEO, or Black Hat Link-building:
Black Hat SEO is when you break search engine rules and create links only for SEO rankings. If your content doesn’t add value to your users, it represents Black Hat SEO or Link-building.
Example of Black Hat SEO: For #1 ranking on SERP, if you are stuffing keywords in an irrelevant way or building links from spammy websites, and if your focus is only SEO ranking, not helping users, then it is for sure Black Hat SEO or link building.
Grey Hat SEO, or Grey Hat Link-building:
Grey Hat SEO, or Grey Hat Link-building, combines White Hat and Black Hat SEO. To some extent, you follow Search engine rules, and sometimes, you go against Search Engine algorithms.
Example of Grey Hat SEO: When you write quality and engaging content, you also add value to your readers; at the same time, if you buy backlinks or exchange links with paying money, then it is black hat SEO. So when you follow both, Grey Hat SEO or Link-building is called.
Blue Hat SEO or Blue Hat Link-building:
Blue Hat is a cousin of Black Hat, or else you can say they are from the same family. However, Blue Hat is an advanced version of Black Hat SEO. It finds loopholes from Black Hat and modifies them. To rank fast, if you aggressively follow shortcuts and are ready to face challenges and complications in the future, if you have this attitude, you can follow the path of Blue Hat SEO. But this is not recommended.
Example of Blue Hat SEO: Generating mass content using AI is one of Blue Hat’s techniques. More content means more keywords and faster ranking. But this is a game-changer for the short term.
Also, if you do content cloaking, like you are showing something and it redirects you to different things, this tricky concept is under Blue Hat.
Remember, quality over quantity is a key factor in ranking. Blue Hat is never recommended, and if search engines catch tricky things, your website might be penalized. So beware of it.
Why is White Hat SEO Link Building recommended?
SERP always approves White Hat SEO. As discussed earlier, White Hat SEO is an ethical technique to earn natural backlinks. Though time-consuming, it still gives value to users, so naturally, you will have more visitors and a higher rank. It is good to go for the long run. Also, there is no fear of losing your website or even being penalized. So, White Hat SEO is a safe game technique for getting natural backlinks, and it is always recommended.
Benefits of White Hat Link Building:
Well, there are ample benefits to White Hat SEO or link building. From increasing website authority to search engine ranking, boosting organic traffic to brand reputation everywhere, White Hat techniques only give you an advantage and help you to get sustainable results in the long run. It also encourages you to create authentic, engaging content that super-charge your user’s search intent.
When you add value to your visitors through any form of content, like infographics, blogs, guest posts, social media memes, whatever it is, how long you create and post quality content, and if people like and share it, it means they are engaging so you automatically build authority on Google, and other search engines such as Yahoo, and Bing, or Yahoo. So, it will also help you to place a higher rank in SERP.
11 White Hat Link-building Strategies that will help you to score #1 SERP ranking:
White Hat Link-building Strategies are like an ocean, too vast to uncover. Let’s dive into the deep water, find some water drops among it, and try to build authority. You should answer all your visitors’ queries about your specific niche and increase your SEO score and rank.
Let’s follow 11 White Hat Link-building Strategies That Perform much better in SEO Ranking factors:
1. Do Keyword Research Deeply: Act like a pro SEO services provider and focus on proper Keyword research. It will guide you in knowing the traffic volume for your particular niche.
Now, you may ask how to find proper keywords. The answer is simple: plenty of free and paid tools are available online; you can choose according to your budget and preference.
For paid tools, you can go with Ahrefs, SEMrush, or Ubbersuggest, and for free, you can choose Google Keyword Planner.
Punching tip: Sometimes it is tough to rank your focused primary keywords, so if you add some long tail keywords simultaneously, the chances of finding your content among the crowd are high.
2. Write Quality Content: Orsus Creativa, the content writing service provider and greatSEO Digital Marketing Agency, always recommends writing great pieces of content that help your customers or clients. Don’t directly sell your services or products in blogs or other form of content. Instead of the direct benefits of buying your products or services, you will build trust and authority if you solve problems and give answers on your niche. So, hit their pain point instead of stating the benefits and features.
For example, if you run a digital marketing agency, you only write about the benefits of hiring a digital marketing agency and why they should hire you. It will be promotional content; people may not interested. But if you solve their questions like how to increase traffic & conversion to my websites in 2025? Then, it will solve their problem. So you will get more shares, relevant links, and trust from your customers.
Read more to learn SEO content writing rules.
3. Use a Good Ratio of Anchor Text: When you craft content for your blog, You must remember to use relevant keywords in your anchor text. Anchor text is a hyperlinked text that takes you to the linked and relevant source or page you mentioned or connected with.
It will help your webpage to rank higher on Google or other SERPs. This way, visitors can follow your other linking pages, so your traffic will increase.
4. Make a Habit of Regular Link Building: Link Building is a must-do factor in SEO. You should practice it regularly and consistently instead of once in a blue moon. When building links, you consider these factors to gain authority and trust.
i) How similar is the topic of the content that you are linking from? You should remember that linking your content with your website or desired URL should be relevant to the niche so that people can understand why they are redirected to the site or click the hyperlinked anchor text.
ii) How relevant and valuable are the websites you are linking from? When you start the link building, you must focus on the appropriate topic or site for your content. After that, you should check the website’s Domain Authority (DA). A commensurate relationship exists between high DA sites and better Google or other search engine rankings. The higher DA websites’ links give you a higher ranking on SERP.
Pro tip: Google or other search engine bots prioritize review sites; if your brand has excellent reviews, then chances are high to build authority and trustworthiness. So it helps you get additional opportunities.
5. Put extra effort into creating appealing visuals: Human vision is more attracted to visual content such as videos, images, and infographics. It not only boosts engagement but also gives you quality backlinks.
When people share or use your content, they indirectly link back to your site because it is the original source of your content. So, create quality visuals to get backlinks and authority in your niche.
6. Broken Link-Building Strategy: A broken link-building strategy is a win-win technique to grab quality backlinks. Because you will get quality backlinks and, on the other hand, that website adds value to their site.
Plenty of broken link checker websites are available online; few are paid, and some are free. You can easily use Ahrefs, LinkMiner, or Check My Links Chrome extension to find broken links in your niche.
Email the website owners or decision makers and ask them to replace or redirect their websites’ broken links with a backlink pointing to your relevant page. Also, mention how your content adds value to their readers.
7. Pay attention to Guest Blogging: Guest blogging is another popular method to gain backlinks. First, you should collect the list of guest blogging sites from your niche.
Email them what you want to write as a guest author and how you will add value to their visitors. If they agree with your proposal, you might also get quality backlinks from their website and traffic. But make sure you place proper anchor text to make your backlink contextually relevant and rich.
You can earn referral traffic and convert them into potential clients with your innovative marketing strategy.
White Hat Link Building and Guest Blogging
8. Unlinked Brand Mentions: Imagine your brand name is mentioned on another company’s website. That’s awesome. However, having no link to your site is bad because the traffic from that site doesn’t come to your website due to the lack of links.
But the Good news is you can reach out to those sites’ decision-makers for backlinks. Because they are already familiar with your brand name, chances are high that they link back to you.
So, a brand name without a link is called an unlink brand mention, but when it has a link, it converts to backlinks, giving you good authority over your site and visitors.
9. Skyscraper Technique: Stand tall among the crowds with skyscraper strategy in SEO or link building. First, you should find your niche’s best content from search engines. After that, you write an updated and better version of the content in detail, which is already #1 in SERP. Next, you contact the right people and gain backlinks like a pro.
The skyscraper technique boosts your Search engine rankings along with quality backlinks.
10. Social Bookmarks, Article Submissions, and Business Listings: Social bookmarking is hassle-free for gaining backlinks. Digg, Stumble Upon, and Reddit are high-DA social bookmarking sites. It gives you quality backlinks and stores, nurtures, and organizes your web pages. Social bookmarking is a high-quality link-building strategy for businesses.
Through quality article submission, you can also earn quality backlinks. The top-notch article submission sites are LinkedIn Pulse, medium, quora, Reddit, Tumblr, EzineArticles, etc. If you add value through your article, people will visit your linked website; this way, you can get more visitors and customers with your planned business strategy.
Through business listings or business directories, you can get quality backlinks for your website. Google My Business, Yellow pages, Yelp, Clutch, Trust Pilot, and many other reputed high DA directories give you quality traffic tour websites. These sites give you backlinks and build your trustworthy impression, as well as one of the best white hat link-building techniques.
11. Make an appealing presence for your brands on Social Media: Make a daily habit of sharing your content on social media platforms. Your brand reaches a broader audience when people share, comment, or like your post. So, with your convincing skills and marketing strategy, you can extend your business and get quality backlinks.
Wrap Up:
Well, plenty of white hat link-building strategies are there for SEO or to get a #1 ranking on SERPs. You should implement your strategy among them, which is already mentioned above. Exclude those many other methods, like PPT submission, press release, blog commenting, etc. So, you must develop strategies to build quality backlinks and frequently mix and match.
Do you think White Hat Link Building Strategies are very hard to implement? Don’t worry; without hesitation, just start, and you can do it. But if you are a busy professional and don’t have time to do your own, then no issues. Orsus Creativa, the Best SEO Service Provider, will lead you to #1 on the SERP result page and enhance your online presence.
FAQs:
Q: What is the white hat approach to building backlinks?
A: White Hat Link Building is a strategy where SEO experts follow all the guidelines and rules of Google and all other search engines and acquire backlinks for their websites or clients’ websites. This process is preferable because you don’t get penalties from search engines here. Though it is time-consuming, it is still slow and steady to win the race.
Q: Which four techniques are most effective for white hat link building?
A: There are plenty of white-hat link-building methods available for ranking. All are effective. But from our (Orsus Creativa) perspective, the most common hacking four techniques are:
i) Quality Content: Write compelling and informative content, with proper anchor text and hyperlinks, with your relevant article, which can be shared.
ii) Guest blogging: Approach high DA Guest blogging sites from your niche. It will help you redirect traffic to your website and gain backlinks.
iii) Broken Link Building: Another pro technique for collecting quality backlinks. If any high DA website has a broken link or the particular page doesn’t open correctly, replacing that link with your quality content page is a really worthy method to gain quality backlinks and add value.
iv) Sharable contents and visuals: It is the general instinct of human beings that people are more convinced by visuals like video, images, and infographics than only written forms. So, along with writing, focus on visuals. It gives you quality backlinks, and when people share it, your website will also be shared so that you will get more clicks to your web page and more business.
Q: Is there any difference between backlinks and link building?
A: Backlink is a link you get from one website to another. On the other hand, link building is the process through which you get backlinks.
Q: How many hats are there in SEO?
A: A few say three hats, and another says four hats. But from our perspective, it is four hats.
i) White Hat
ii) Grey Hat
iii) Black Hat
iv) Blue Hat
Q: What is the purpose of link building in SEO?
A: Link Building is an off-page SEO technique; the primary focus is to increase Google or other Search Engine rankings. A good number of backlinks from High DA websites from your niche is improving your search engine ranking because the search engines get a signal from your website that it has authority, trustworthiness, and value.
Q: Is Link Building Illegal?
A: No, link-building is not illegal. If you maintain search engines’ algorithms and guidelines, getting backlinks is perfectly fine. Though many link-building methods are available, white hat techniques are the best and are fear-free.
